Between 2023 and 2026, artificial intelligence transformed advertising faster than anyone predicted. Junior roles vanished. Agencies restructured around smaller, senior teams. The entire creative workflow changed. And creatives faced an uncomfortable question: what are we worth when AI can do so much of what we used to do? The answer isn't simple, but it's clear—and this book provides it with brutal honesty and zero easy answers.
 
The 2026 Advertising Creative's Guide to AI is a practical manual for thriving in advertising's algorithmic era. You'll learn how AI actually works in advertising, how to collaborate with it as a creative partner, the new economics of agencies and pricing models, and most importantly—how to stay valuable as AI capabilities keep expanding. Written for copywriters, art directors, strategists, and agency leaders navigating the same transformation, this isn't hype or panic. It's honest analysis of what's happening and what to do about it, with frameworks and real-life case studies you can apply to your agency and your career immediately.
 
AVAILABLE FEBRUARY 2026
 
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